By Alnisa Bell • November 21, 2016•Writers in Residence
Every year, law schools are churning out more graduates than there are legal jobs. Whether you initially land your dream job or not, you have to successfully market yourself so that you are distinguishable and remain competitive. Having strong lawyering skills is the bare minimum requirement nowadays. Lawyers must have a solid name and reputation in the legal community to garner respect from their colleagues and adversaries and in order attract business. In networking circles, I am constantly hearing: “It is not who you know, but who knows you.” By blogging, you are developing your professional brand, increasing your profile, and expanding your professional network of those who know you.
Here are the top 5 reasons smart lawyers blog:
1. Branding. By blogging, you are developing your professional brand. Who are you? What sets you apart from other lawyers? What would a potential client understand about you from reading your blog? Clients want a lawyer who is knowledgeable and who has a solid reputation in the community -- someone who opposing counsel will know by mere name recognition is a fierce advocate. With blogging, also comes responsibility, however. You always have to be mindful of what you convey through your writing and the impression it will have on your audience.
2. Establish yourself as a thought leader. Blog about a certain area of the law for which you are knowledgeable and that interests you and you will automatically establish yourself as a thought leader. Readers of your blog will consider you a subject matter expert, which could lead to business development opportunities. Clients want to know that you understand their industry; that you have thought about the types of things that keep them up at night; and that you have real solutions for their problems.
3. Keep yourself engaged. Blogging will require you to be up-to-date on the current trends of the law, further cementing yourself as a subject matter expert.
4. Network with others. By reaching a broader audience, you inevitably increase your professional network. You never know the opportunities that will present themselves from a reader of your blog.
5. Improve your writing skills. Face it, our attention spans are getting shorter. Blogging will improve your writing so it is clear and concise. This will not only make your blog more user friendly and accessible, but it will improve your legal writing skills too.
Stay ahead of the curve. Be a smart lawyer and blog!