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Katy Goshtasbi

Personal Branding Corner: Are you a closet professional? Get out your horn and toot it!

Inherent to the personal branding process is the ability to be able to know your uniqueness, own it and let others know it.  Of course, if this was easy to do everyone would be an expert at personal brand management, have more business and be happier in general.Yet, as I always say, we find that people have a hard time being outstanding and shining brightly AND letting others know it.  Inherently, the problem is low self-confidence.  Therefore, we become "closet professionals" as I like to call it.  We go around hoping someone will somehow notice how great we are, like…

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alisonmonahan

An Invitation to the Catapult 2013 Conference!

We'd like to extend a special invitation to the Ms. JD community! You're invited to attend Catapult 2013: Tools for a 21st Century Legal Career, an innovative new conference happening on April 13th in San Francisco at the Bar Association.And, because you're awesome, we've set up a special Ms. JD discount code:"MS-JD" for 10% off student/non-attorney tickets"MS-JD-CLE" for 10% off attorney tickets What is Catapult?Catapult is your chance to develop the skills you'll need to launch your legal career, and take it to the next level. It covers all the stuff you're probably not getting from your law school: marketing,…

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editor

Hit the Ground Running Bootcamp

The Women's Bar Association of the District of Columbia and Ms. JD invite you to attend Hit the Ground Running Bootcamp, presented by WBA's Diversity Commitee in conjuncture with Ms. JD!Do you want to be successful in the practice of law? If so, you must Hit the Ground Running!Whether you are starting in a law firm setting, government, public interest, in-house, or still in law school, the skills and contacts provided at the day-long Hit the Ground Running Bootcamp are precisely what you need to stand out and advance during these difficult economic times. The bootcamp is a day of…

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Katy Goshtasbi

Personal Branding Corner: Tips On How To Use Your Brand Well Over the Phone

Whether you are having a phone interview or having a call with a prospect or client, your brand comes through via the phone just as much as it does in person. Think back to the last call you had with someone who didn't "sound" happy or well-put together or competent on the phone. You noticed. So others notice you, as well.Here are a few tips for keeping your personal brand pristine over the phone. Just because I can't actually see you, doesn't mean I can't feel or deduce what's going on with you and your business.Go to www.purisimage.com to read…

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katiehollar

Build a Better Bio with Haiku

I have an unhealthy obsession with attorney biographies. In professional services marketing, people are the product, and bios are the No. 1 tool for establishing credibility. They are also very difficult to write -- it is hard to talk about yourself, and it's harder still to make it brief, meaningful and client-centric. Many bios stink.Over at the [non]billable hour, Matt Homann shares a formula for answering the old "what do you do" networking question by building on Japanese haiku. As fellow fan Gyi Tsakalakis noted at The Lawyerist, "the exercise forces word economy. But it also places the focus on where it…

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vhogan

Trading in the Expense Account: Transitioning from Big Law to Public Interest: Budget Is As Budget Does

The depths of winter are upon us. While you may be tempted to think about a beach vacation, I would like for you to channel the great Suze and ask yourself, can I afford it? On a law firm salary, chances are the answer is most definitely yes. On a public interest salary, the answer is: it depends - let me see if there’s room in the budget. Like all things we love to hate (and hate to love), it comes from the French, bougette. Last month, we talked about preparing your finances for a decrease in funding. Specifically, loan…

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Katy Goshtasbi

Personal Branding Corner: What NOT To Do During An Interview Or Sales Pitch

Here at Puris Image, we work with businesses and their employees on developing their personal brands and conveying that into a successful personal brand. However, it seems we are often working on interviewing skills for our clientele, too.  So whether you are interviewing for a job or a new client/business, the tips are all the same.In fact, I've discovered a pattern that happens with people who are interviewing- whether they be attorneys, CEOs, entry-level people, etc.  The list is so long that I'll address one issue each time I post.So here's the main thing NOT to do during an interview…

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Katy Goshtasbi

Personal Branding Corner: What’s The Actual Value of Personal/Business Development (as opposed to the billable hour)??

I was at an American Bar Association (ABA) conference last week.  One of the events I attended centered on negotiating for lawyers.  Each pair of lawyers were given fact patterns and told to negotiate their side.  The fact patterns involved one lawyer being the “boss”, or partner-in-charge, and the other lawyer being “junior”, or the associate.  Afterwards, the pairs discussed the results of their negotiations.I found a very interesting phenomenon occurring as each pair stated their results.  In 75% of the pairs, the junior employee/associates would negotiate for services related to personal and business development, such as the hiring of…

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editor

The Women Evolution Mentee Search Contest Has Begun

After months of hard work, a couple of trips back to the drawing board and the input from countless successful women, Women Evolution is ready to kick off their first Mentorship Program!!! Women Evolution recently took a trip to Vegas to kick-off the filming of their Mentor Marina Bogard, who is the Executive VP at Fortune 1000 Company, IGT.  We have included her introduction video below so you can learn more about her amazing accomplishments and why she wants to be a mentor. But a Mentor is nothing without a Mentee, right?                                  So that's where you come in! Over the…

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editor

Join Ms. JD and Levo League for a Women in Business, Women in Law Event!

Levo League and Ms. JD invite you to join us for our first joint in-person event! We're bringing together a top woman in law and a top woman in business to offer you their tips and tricks for taking control of your career. Join us as Kelly Hoey, Managing Director at Women Innovate Mobile, and Dipanwita Deb Amar, Partner at Arnold & Porter, give us their best advice for making the most of your early years on the job. This intimate happy hour will offer you the opportunity to ask specific questions you have about getting into the driver's seat…

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