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seairacdaniels14

Attorneys Across America: Featuring Takeena Thompson

From a tiny office in rural Alaska to a skyscraper in Manhattan, from The Sunshine State to The Prairie State, Ms. JD seeks to capture snapshots of successful women attorneys practicing law from sea to shining sea. Ms. JD had a few questions for Takeena Thompson, who is a Partner at Cohen & Malad, LLP, in Indianapolis, Indiana.  1. Where do you practice law?   Indianapolis, Indiana   2. How would you describe the culture?  The culture among the attorneys here is collegial, but competitive.   3. What are the industries that produce work for lawyers in your area? Lawyers in…

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Marybeth.Herald

Your Brain, Law School, and Law Practice:  Be Aware of Your Surroundings at All Times

“Candid camera,” a television show started in 1948, was a forerunner of modern intrusive media.  The concept was simple.  The show’s producers ambushed and filmed ordinary people in embarrassing situations to the delight of a television audience.  Looking at human behavior in the wild often is both funny and insightful.  The show caught humans being human.  Many such shows are common now and indeed, reality television has made a fortune from the seemingly inexplicable desire of some people to voluntarily showcase a host of their behavioral flaws to a home viewing audience.       But back to the simpler times…

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NicoleAbboud

The Gen Why Lawyer: Using YouTube to Showcase Your Legal Knowledge and Personality with Aiden Kramer

I first discovered Aiden on YouTube. That’s not where I usually meet lawyers but I’m so glad that I did. Since then, I’ve gotten to know Aiden and have watched how brilliant she is at marketing herself and building her practice - all on camera! I want to introduce you to this fabulous young lawyer as I’m sure her courage and charisma will inspire you. I’d love to hear a little bit about your journey to opening your own law practice. I graduated law school and was admitted to the Colorado bar in 2013. I had been working as a law…

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gennieantono

That Pre-Law Millennial: 10 Lessons from the Columbia Women’s Leadership Conference

Recently, I had the pleasure of attending a Women's Leadership Conference organized by the Columbia Spectator, where we heard from an impressive, inspiring group of professionals across different industries (e.g. finance, media, non-profits). Here are 10 of the insights they shared: "You can't achieve ambitious goals by only looking at your own narrow slice—you need the broader picture." — Lisbeth Shepherd, Founder/Executive Director of Green City Force "In deciding between opportunities to pursue, ask yourself: "What do I want to learn?" Your industry may look completely different in 35 years, so you need to keep learning." — Leah Meisterlin, Assistant…

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mKYCZwhJPG

Swimming Lessons for Baby Sharks: Practical Advice for New Lawyers

Q: I feel as if another (more senior) associate is trying to sabotage me. The associate tries to get me to do all his non-billable work. And if something goes wrong, he tells people it’s my fault. It’s stressful to work together, and I am concerned that it is going to harm my career. Any suggestions? A: Yes, and I can empathize. Even if your colleagues are supportive, practicing law can be challenging and stressful. Working with people who may not have your back makes things that much harder. In the most recent Swimming Lessons for Baby Sharks/Above the Law survey,…

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latancs

Brand Tip #9: The Role of Alignment in Brand Development

Now that you’ve established the building blocks for communicating to your target customers who you are, what you do and how you do it, it’s time to understand how alignment affects brand development.  Alignment is the act of ensuring that your brand reflects your target’s needs, wants, feelings and desires. Think of it as the act of walking (or shopping!) a mile in their shoes. Indeed, you must put on your customer’s shoes to understand and anticipate what it is they want from you. The key to effective alignment is the recognition that ultimately it matters not what you think…

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lawyergirl

Remember the Ladies: Your Vote Honors Their Memory and Our Veterans Who Make this Nation Great

First Lady Abigail Adams was the wife of the second United States (U.S.) President and the mother of another U.S. President; she successfully ran a farm while her husband was away writing the Declaration of Independence. Yet ironically if not unjustly, she never had the right to vote for either her husband or her son (or vote against them!). And the law did not allow her to own the property that she so successfully managed. Indeed it was another hundred and fifty or so years before The Ladies had new laws that brought the Right to vote to Ladies, a…

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gennieantono

That Pre-Law Millennial: “Building Content” for (Corporate-Oriented) Pre-Law Interviews

Recently, I had a few classmates ask me how I managed to secure "so many" law-related internships as an undergraduate. I tell them that part of it has to do with being at the right place at the right time. I'm conscious that many of the opportunities that I've had so far stem from the privilege of attending a great school, and having the support of a world-class career center and a generous alumni network. I also have the advantage of living and studying in New York City, where legal organizations that offer undergraduate internships actually exist, and where most biglaw…

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seairacdaniels14

Attorneys Across America: Featuring Elizabeth Fenton

From a tiny office in rural Alaska to a skyscraper in Manhattan, from The Sunshine State to The Prairie State, Ms. JD seeks to capture snapshots of successful women attorneys practicing law from sea to shining sea. Ms. JD had a few questions for Elizabeth Fenton, who is a Partner at Saul Ewing, LLP in Wilmington, Delaware.  1. Where do you practice law? I practice principally in Delaware, but I am also admitted to practice in Pennsylvania and New Jersey. 2. Describe your legal market. What is the size of the market? How would you describe the culture? Delaware is a small…

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latancs

Brand Tip #8: Creating a Memorable Brand

Once you’ve identified your goals, business strategy and uniqueness in the market and undertaken careful selection of your trademark or service mark, you’re ready to deepen the development of your brand platform and begin the process of engaging with your target audience by making yourself memorable. Becoming memorable, as you might imagine, is more than just selecting an enticing brand name. The culture, or aura, surrounding your brand is just as important. A brand aura is the cultivation of an experience. Done correctly, the cultivation of an experience can produce unbounded loyalty. Consider, for instance, the empowerment philosophy behind Nike®…

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