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latancs

Brand Tip #9: The Role of Alignment in Brand Development

Now that you’ve established the building blocks for communicating to your target customers who you are, what you do and how you do it, it’s time to understand how alignment affects brand development.  Alignment is the act of ensuring that your brand reflects your target’s needs, wants, feelings and desires. Think of it as the act of walking (or shopping!) a mile in their shoes. Indeed, you must put on your customer’s shoes to understand and anticipate what it is they want from you. The key to effective alignment is the recognition that ultimately it matters not what you think…

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lawyergirl

Remember the Ladies: Your Vote Honors Their Memory and Our Veterans Who Make this Nation Great

First Lady Abigail Adams was the wife of the second United States (U.S.) President and the mother of another U.S. President; she successfully ran a farm while her husband was away writing the Declaration of Independence. Yet ironically if not unjustly, she never had the right to vote for either her husband or her son (or vote against them!). And the law did not allow her to own the property that she so successfully managed. Indeed it was another hundred and fifty or so years before The Ladies had new laws that brought the Right to vote to Ladies, a…

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gennieantono

That Pre-Law Millennial: “Building Content” for (Corporate-Oriented) Pre-Law Interviews

Recently, I had a few classmates ask me how I managed to secure "so many" law-related internships as an undergraduate. I tell them that part of it has to do with being at the right place at the right time. I'm conscious that many of the opportunities that I've had so far stem from the privilege of attending a great school, and having the support of a world-class career center and a generous alumni network. I also have the advantage of living and studying in New York City, where legal organizations that offer undergraduate internships actually exist, and where most biglaw…

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seairacdaniels14

Attorneys Across America: Featuring Elizabeth Fenton

From a tiny office in rural Alaska to a skyscraper in Manhattan, from The Sunshine State to The Prairie State, Ms. JD seeks to capture snapshots of successful women attorneys practicing law from sea to shining sea. Ms. JD had a few questions for Elizabeth Fenton, who is a Partner at Saul Ewing, LLP in Wilmington, Delaware.  1. Where do you practice law? I practice principally in Delaware, but I am also admitted to practice in Pennsylvania and New Jersey. 2. Describe your legal market. What is the size of the market? How would you describe the culture? Delaware is a small…

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latancs

Brand Tip #8: Creating a Memorable Brand

Once you’ve identified your goals, business strategy and uniqueness in the market and undertaken careful selection of your trademark or service mark, you’re ready to deepen the development of your brand platform and begin the process of engaging with your target audience by making yourself memorable. Becoming memorable, as you might imagine, is more than just selecting an enticing brand name. The culture, or aura, surrounding your brand is just as important. A brand aura is the cultivation of an experience. Done correctly, the cultivation of an experience can produce unbounded loyalty. Consider, for instance, the empowerment philosophy behind Nike®…

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Susan Smith Blakely

Have Women Lawyers Lost Something on Their Way to Becoming Leaders?

This article from The Atlantic caught my eye on my news feed earlier this week.  It addresses what the writer thinks women have lost in advancing their opportunities in the workplace.  It is a historical perspective, but the message is meant to be very au courant. Although I have my own thoughts on the downside for women as we struggled to take our places at the tables of power in law and business and some of the messages that worked against the causes we were trying to advance, I have not given much thought to the kind of loss that…

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Susan Smith Blakely

Women Lawyers:  Welcome to the Practice!

So many new law graduates started jobs in law firms within the last few weeks, and many of them are young women.  They are enthusiastic and energetic, but they know little about the jobs they are being asked to do.  Law school teaches a lot of substance, but most law schools are still very short on practical application and hands-on experience.  This can lead to a lot of insecurity within the throes of new lawyers who walked into the hallowed halls of law firms in the last few weeks. That is to be expected.  If you are one of them,…

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Laura Bladow

Ms. JD Chats Recap: Carving a Path to In-House Counsel

On September 12th Ms. JD sat down with a talented group of attorneys who work for companies of various sizes and name brands - each of whom has taken a different route to land in-house.  Our panel of experts shared how they went in-house, tips for determining if an in-house position is right for you, and valuable insight on getting yourself there!  

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chelco55

Meet Kimberley Motley: The Only American, Westerner, and Woman to Practice Law in Afghanistan

Say hello to Kimberley Motley, the first American and foreigner to hang a shingle in Afghanistan in 2009. She began her practice defending foreign prisoners, and it has evolved into an international litigation practice where she represents Afghan men and women, international and foreign companies, NGOs, embassies, and people around the world. She has achieved countless victories throughout her career, handling many heartwrenching cases and single-handedly bringing justness to Afghanistan. Some of her most remarkable successes include a case where she helped an imprisoned teenage rape victim receive a presidential pardon from former Afghan President, Hamid Karzai, and a case where she brokered a…

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mKYCZwhJPG

Swimming Lessons for Baby Sharks: Practical Advice for New Lawyers

Q: How should I refer to people that I interact with professionally? Are first names okay? A: Here is my quick and dirty rule: If you are in a position of giving advice or providing value to another person, use their first name. In other situations, start with a more formal salutation. Recently, University of Utah law professor Shima Baradaran Baughman called for students to stop calling professors by their first name. Her post for PrawfsBlawg expressed frustration with “nonconsensual first-name calling” and caught the attention of the Wall Street Journal. Professor Baughman’s post argued that casual interactions between professors…

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