Katy Goshtasbi

Personal Branding Corner: Personal Branding, Ethics and MCLE!

Anyone need continuing legal education (MCLE) credit? If so, I am presenting an ABA MCLE Ethics and Personal Branding:The Dos and Don'ts in Effectively Standing OutDate:Wednesday, February 12, 2014Format: Live WebinarDuration: 90 minutesSee more HERE! 

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Katy Goshtasbi

Personal Branding Corner: “Self”-ish or Selfish? What’s Your Personal Brand in 2014?

I've been thinking a lot about the word, "self" and in particular, how people perceive themselves and others in relation to the word, "selfish".  All of this inquiry leads to the conclusion that people with a strong sense of self have strong personal brands.   By a strong sense of self, I am referring to being able to love themselves, express their authentic selves and bring this notion to their work and careers with ease and grace.  This equals one fantastic personal brand.Often when people call us "selfish" it is because they can't value the healthy boundaries we've established. Likely, they…

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Katy Goshtasbi

Personal Branding Corner:  Stength & Vulnerability- Personal Branding Musts

When I left the practice of law many years ago, I went through a long, long phase of feeling lost and inadequate and confused.  I never told anyone.  I just sat with it all and wondered what I was supposed to be when I “grew up”.  It took me really taking a long hard look at who I was, my passion and purpose for getting up every day and what came naturally to me (my gifts and talents) to really wake up and start the journey.  This journey has culminated into a successful personal branding company where I am fortunate…

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Katy Goshtasbi

Personal Branding Corner: Have An Intentional Personal Brand

So many of us expend tons of energy daily in an effort to build a successful business brand or be an effective employee in order to build a successful business brand.   The end result is that we are putting our valuable energy toward an end result without a plan for how to get there.  Even worse, we are often tired, angry and bitter- wondering why all our effort is not working and never stopping to take a breath.  In personal brand management, I'm always talking about creating an intentional brand. Click HERE to read the rest.

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Katy Goshtasbi

Personal Branding Corner: Is Your Demeanor In Meetings Calm and Measured?

Oftentimes the biggest challenge we face with our personal brands is our inability to "keep it together" well in meetings and conversations with colleagues, clients, etc.  Because we are not able to see how we come across, we can't measure our personal brand perception.   As a result, we either: 1) keep showing up and doing the same things that hurt our personal brands OR 2) shift our actions constantly, leading to a disorganized personal brand, lacking clarity and consistency- the hallmark of an effective personal brand.  Click HERE to read the rest.

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Katy Goshtasbi

Personal Branding Corner:  What Does Your Brain Have To Do With Your Brand?

Disclaimer: I am NOT a neuroscientist!  I am far from it.  However, what I am is an avid student of what makes people tick.  In many ways, I started my company based on my fascination with why some lawyers had an effective personal brand and career, and others did not.  That led to my exploration of the brain and mindset of successful personal brands.Many of my clients have such an interest as well. Others just want to have their work with us re-affirmed somehow.   That's where I turn to my friend and UCLAprofessor, Dario Nardo.  Dario company is Radiance House. …

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Katy Goshtasbi

Personal Branding Corner: Make A Difference Instead of Make Money

In recent years, we've seen a shift in how successful business is conducted.  Because of the recession and the jaded nature of society, people are looking to work with businesses that are about making a difference instead of focused exclusively on making money.Every business exists to make a profit, or at least enough money to pay the overhead costs they incur.  That's just smart business.  However, the truly successful businesses have figured out that success is way more than turning a profit.In order to be outstanding and have a business brand that exudes leadership in your industry, you have to…

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Katy Goshtasbi

Personal Branding Corner: Is Your Personal Brand Lopsided?

We've all heard people referred to as "technicians" of their craft/ job/career/business/profession.  Sometimes people call it an "expert".  But what does it mean to be a "technician" and is it the same as an "expert"?In my personal branding opinion, they are not the same. In fact, I encourage you all to be an expert IN ADDITION to being a technician.I often find clients come to us because they are suffering from being a really good technician.  All they know is their substantive work.  They are really good lawyers, CEOs, senior management, CPAs, doctors, dentists, engineers, etc.  By the time they…

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Katy Goshtasbi

Personal Branding Corner:  What Makes Up A Good First Impression?

In my line of work, we are always studying perception value: that of clients', their target market, the public's, etc.  We do this in an effort to be able to accurately gauge, and thus control that almighty first impression. You know the moment, even if you want to try and forget some of the not-s0-good ones you've had.  It's all about when you first notice someone- from across the crowded networking room or at a meeting.  Do they "sit" well with you or not?  Do you "like" them or not?  Do they look smart and credible or not?So what exactly…

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Katy Goshtasbi

Personal Branding Corner:  WHY Do You Practice Law?

Have you ever wondered if people really care what you do for a living?  I go to so many events where people stand up to introduce themselves and lead with what they do- "I'm a lawyer, I'm a dentist, I'm a CPA, I'm an engineer".  Blah blah blah.Do you really think that you will captivate us, inspire us and have us remember you this way?  In a world where it seems every other person is a coach, lawyer, doctor, accountant or engineer, who really cares that you are one, too?So a few days ago I posted a video from a…

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