KimberlyRice

Think Like a Client to Grow a Healthy Practice

You won’t always be the low man on the totem pole. One day, you will have clients of your own, IF you really want to. With so much emphasis placed on research, document review, and shadowing occurring in the first years of a lawyer’s career, it is imperative for the lawyer to take the initiative to increase her exposure and interaction with clients. Often, young lawyers hear their supervisors say they should focus primarily on doing “good work”. In other words, the last thing they would want you to do is to spend time building relationships with clients and potential…

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KimberlyRice

Anatomy of a Strong Business Development Skills Training Program (part 2)

Reality-Based Situations and Applications For a customized training program to be successful and heed long-term results, the curriculum and interactive learning must include reality-based situations – - what business development challenges are attorney participants facing and struggling with today. Because attorneys are trained in procedure and adapting a set of facts to apply them, the best training programs are designed to allow for functional, immediate application of new techniques. Personal One-on-One Coaching Ongoing follow-up individual coaching reinforces new concepts learned during the training program, establishes solid habits and keeps lawyers focused on accomplishing their goals which lead to long-term success.…

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KimberlyRice

There’s an App for that

Utilize technology to develop a prosperous practice. Contact us today if we can help you with this or other related matters.

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KimberlyRice

Relationships are Key

  It is imperative to consistently and persistently cultivate, nurture and strengthen your relationships with your universal network – with clients, to receive more work; with referral sources, to receive more referrals; with prospects to develop new work, and so on. Remember, we’re in the “relationship-building” business and it becomes much more daunting to foster relationships if we don’t proactively get and stay in touch. Contact us today if we can help you with this or other related matters.  

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KimberlyRice

Secret Sauce for Marketing Success

I have coined the phrase that the only secret sauce to marketing success is the “consistent, persistent massive amounts of energy over a prolonged period of time”. That’s it, but THAT’S ENOUGH.  If you desire marketing success, we are here to support you. Contact us today. 

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KimberlyRice

Build a Book with Positive Karma

"By being generous with other we will see business opportunities come our way, if we pay attention!" Legal marketing executive Kimberly Alford Rice led a dynamic presentation to the Philadelphia chapter of the Legal Marketing Association.

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KimberlyRice

Anatomy of a Strong Business Development Skills Training Program (part 1)

Tailored Curriculum Regardless of a law firm size, developing a formal training program can effectively address a broad range of topics imperative to a lawyer’s success. Typical program topics may include: Developing personalized, practical business development plans Step-by-step marketing plan execution Learning the art of effective networking Developing and communicating a personal brand Harnessing the power of active listening Increasing business development success rates Expanding existing client relationships Identifying potential new clients and referral sources Improving client service skills Becoming more effective in potential client meetings The best learning occurs in which there are interactive activities such as role play,…

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KimberlyRice

It’s a New Day, Relatively Speaking

As a law firm leader, you have read over and over about the value of educating your associates in business development skills to help them develop their own clients quicker, mitigate their overhead and become more valuable to the firm’s bottom line. And, it is no secret that there is a significant gap between associates’ law school education of all things theory-based and engaging in professional training on how to step-by-step develop a book of business and be profitable in a private practice.  In this tough competitive environment, however, how often does your management team seriously consider concrete ways to educate…

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KimberlyRice

Is Your Head-shot Telling the Real Story?

“A picture is worth a thousand words”.  We have all heard this over and again. The question I would ask is whether your headshot tells the story you want to tell. As we work with our law firm clients on web development, social media, public relations, and other business development initiatives, inevitably the need arises for a current headshot. The push back clients have for not updating their 10+ year old headshot (before color prints became the standard) usually goes something like this: “I was so much thinner/younger/had more hair/taller, etc. back then.” Ultimately, it does not matter what you…

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KimberlyRice

10 Success Tips for Reluctant Networkers (part 2)

In our first installment, we outlined concrete steps you may take to ease the strain of networking. Below are the remaining key steps to take: 6. Don’t Spit. “Spitting” in conversation is shoving your elevator pitch in a person’s face – don’t do it! Let your conversation-mate ask you questions about your business if he or she wants to. A Bumper Sticker is a good thing to have – it’s a one-liner that succinctly shares what you do without going into detail. “I design and manage large product databases for consumer-packaged-goods companies” is a bumper sticker. A self-description that takes…

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