Marybeth.Herald

Blog Article

Your Brain, Law School, and Law Practice:  Be Aware of Your Surroundings at All Times

“Candid camera,” a television show started in 1948, was a forerunner of modern intrusive media.  The concept was simple.  The show’s producers ambushed and filmed ordinary people in embarrassing situations to the delight of a television audience.  Looking at human behavior in the wild often is both funny and insightful.  The show caught humans being human.  Many such shows are common now and indeed, reality television has made a fortune from the seemingly inexplicable desire of some people to voluntarily showcase a host of their behavioral flaws to a home viewing audience.       But back to the simpler times…

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latancs

Blog Article

Brand Tip #7: Finding and Using the Right Trademark

Whether your brand comprises a word(s), a design, a tagline or a combination of the foregoing, make it relevant and compelling yet as uncomplicated as you can to differentiate yourself in the marketplace.  Choosing an uncomplicated moniker is especially important considering the phenomenon of “cognitive fluency.” This principle reflects the tendency of the human brain to favor information that is easily processed over that which is complex, which ostensibly explains why shares of companies with easily pronounceable names trade better than their complex counterparts. In addition to simplicity, the strength of your mark (or even whether it is capable of…

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