By Linda Tancs • April 02, 2016•Careers, Firms and the Private Sector, Nonprofits and the Public Interest, Other Career Issues
Creating a brand asset begins with the formulation of a strategy designed to develop your brand. Whether you manage a global brand or one around the corner, strategic planning (as opposed to haphazard daily decision making) will provide you with the tools to communicate well and build commitment and collaboration among your staff, clients and others with an interest in your organization—collectively, your stakeholders. Those stakeholders include your outside consultants who have a hand in creating and delivering your brand messaging.
Although it may sound intimidating, formulating a brand strategy involves the same consideration that you take to launch a company. For instance, in forming a company you select a name (one that is particularly susceptible to your exclusive use is best), devise a mission statement and identify your target audience. What steps can you take today to begin a strategy?
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