By Emily Jones • November 15, 2016•Careers, Other Career Issues
People spend good money for an hour of a lawyer’s time, and they want to feel comfortable with that investment. One of the best ways to build trust with potential clients is by running a law firm blog. It will give them a taste of your expertise while boosting their familiarity with who you are and what you do. Another great bonus is that regularly updated blogs will help you rise up in Google’s ranks, allowing you to connect to more potential clients via organic search. You can’t afford to skip out on a valuable blog.
Great Design is Key
If you want your blog to serve as a useful resource to its readers, you’ll need to optimize the design with those readers in mind. Your blog could be a treasure trove of everything readers could ever want, but they won’t know that if they can’t find that information. It may be worth checking Gumtree for a web designer with experience in blogs. Blog design is much different from ordinary web design, and cutting corners can cost you an audience.
Gather a Topic List
There’s nothing worse than a blog with no rhyme or reason, other than a blog that isn’t updated regularly. In order to gear your content and keep your posts consistent, you’ll need to develop a game plan. Depending on the specialty of your law firm, you can make these topics as broad or as narrow as you’d like. It helps to run certain features on certain days of the week, so people who follow specifically for the features they enjoy will know when to expect a new post.
Integrate Your Blog with Social Media
If you allow readers to share your content with a click of a button, your content can spread with little to no effort on your part. Make sure you’re utilizing plugins that will allow your audience to tweet your posts, or share them on Facebook. After you’ve posted, share the link on your professional social networks. The combination of user sharing and poster sharing can grow a vast readership in the blink of an eye.
Network Through Your Blog
At the end of the day, you still need to make money. It may not be feasible to run your blog solely in good will. That doesn’t mean you need to bludgeon your readers with service pitches – it just means you need to keep them involved. Allowing readers to submit their general legal questions to be answered in a weekly or monthly Q&A post will give you an opportunity to interact with your followers. Some of those followers may turn into clients. The offer is always on the table.
Include Calls to Action
After your followers read your post, what do you want them to do? You are selling services. Nobody will want to read your blog if it seems like a blatant advertisement, but you need to incorporate a few calls to action. Make sure there’s a visible call to action on every page, and be sure to specify in your posts the way in which you intend for your readers to contact you for professional consultation or further information. You can only give them a small sample on the blog, as legal advice varies from case to case.
As a final note, make sure you’re adding disclaimers where necessary. You can only do so much to assist someone through a blog. Make sure they know where to find you when they need you for professional legal services, and keep your bases covered.