Katy Goshtasbi

Personal Branding Corner: Can I See Your Personal Brand Across A Crowded Networking Room?

We often have clients participate in an exercise focusing on whether we can "see" their ideal personal brands, based on adjectives, across a crowded room.  Many clients, especially lawyers,  have lots of trouble with this exercise and this concept.  Many claim that without talking to people directly and getting to know them, it is impossible for anyone to see one's "confidence" or "warmth" from across the room. 

Statistics show that 78% of all communication is non-verbal.  If this statistic is even remotely true, then your way of "BEING" and "DOING" and not necessarily "speaking" is what is important.  However, as lawyers we often talk more than we should.

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