Katy Goshtasbi

Personal Branding Corner: Don’t Dilute Your Professional Brand With Multiple Product/Service Lines.

Women entrepreneurs are sprouting up everywhere today and that's a great thing!  With the growth of multi-level marketing (MLM) companies such as NuSkin, Melaleuca, Silpada, SendOutCards, etc, it is getting easier for women (and men) to run a business out of their homes, on the side of anything else they are doing or in any other way they wish.

The problem for me lies in people having their hands in two or more of these businesses and actively selling them all at the same time to the same people.  The same problem happens with professionals, like lawyers and doctors.  No one is immune.  Two things could start to happen if you are one of these people:

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