Katy Goshtasbi

Personal Branding Corner:  Fit In Or Blend In- What’s Your Personal Brand Strategy?

I had a client ask me a very important question the other day.  This client is a business consultant and comes from a background in mid-sized corporations to now owning her own consulting practice. Her problem was not understanding the shifts that have occurred in mid-sized companies in terms of people positioning and brand appeal.  As a result, she is never quiet sure how to show up as a personal brand for clients and prospects in this space.

Her question: is it better for me to be branded for work with mid-size companies and just blend in so I don't rock the boat or should I be doing something different?

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