Katy Goshtasbi

Personal Branding Corner: Give to Get

Nowhere in any of my programs will you find me saying that the point of personal branding is about you getting more business or “taking” for yourself.  This seems counter-intuitive because personal branding is about selling yourself and your uniqueness.

However, the entire premise of personal brand management is about understanding that you are to give to others and fulfill their needs by bringing them value.  Oftentimes, I find that as professional service providers (lawyers, doctors, CPAs, etc) clients  get confused here.

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