Katy Goshtasbi

Personal Branding Corner: Have An Intentional Personal Brand

So many of us expend tons of energy daily in an effort to build a successful business brand or be an effective employee in order to build a successful business brand.   The end result is that we are putting our valuable energy toward an end result without a plan for how to get there.  Even worse, we are often tired, angry and bitter- wondering why all our effort is not working and never stopping to take a breath.  In personal brand management, I'm always talking about creating an intentional brand. 

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