Katy Goshtasbi

Personal Branding Corner: How Well Do You Give Back?

Nothing is more important than feeling like we've actually made a difference in someone's life - someone who may not have all the "things" and blessings we have.  From a personal branding perspective, helping others makes us feel good, which generates the "joy" component of the personal brand.  This "joy" is what attracts others to you - and your business.

In all our corporate work with clientele, we develop community service platforms for the business brands.  This involves actually working with each assigned employee to discover their community service niche and how that fits in with the company brand and goals.  As each employee goes out there and does community service, the morale within the office improves, as does sales and the overall brand quality of the business.

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