Katy Goshtasbi

Personal Branding Corner: Make A Difference Instead of Make Money

In recent years, we've seen a shift in how successful business is conducted.  Because of the recession and the jaded nature of society, people are looking to work with businesses that are about making a difference instead of focused exclusively on making money.

Every business exists to make a profit, or at least enough money to pay the overhead costs they incur.  That's just smart business.  However, the truly successful businesses have figured out that success is way more than turning a profit.

In order to be outstanding and have a business brand that exudes leadership in your industry, you have to shift your company focus.  The focus must become one of how to make it about others.  In other words, what is your fundamental business mission and how does it make a difference for others? 

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