Katy Goshtasbi

Personal Branding Corner:  Self Promotion or Bragging?

One of the biggest obstacles I've discovered about lawyers and other business owners trying to master their personal brand is their inability to know when it is acceptable to toot their own horn, or self-promote. The result becomes a poor personal brand, filled with uncertainty.

A couple of things factor in to this obstacle.  First, is that people lack the self-confidence in understanding their uniqueness and owning it.  People do not believe their lives are unique or that anyone would care.  This poor mentality manifests in so many parts of our lives.  For example, I have found that when people get a compliment, they cannot even say a simple, "Thank You".  Often, people put down the compliment and, as a result, put themselves down.

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