By Katy Goshtasbi • June 25, 2012•Careers
In life, we remember things, places and people better if we have a good story to which we can relate. Stories help us put things, places and people in perspective. Otherwise, everyone and everything tends to blur together. That's why we, at Puris Image, like personal brands being expressed as stories. Well expressed stories truly do stick.
In our personal branding work with clients, we teach clients how to take their uniqueness (USP)- yes, everyone is unique in their own special way- and express this uniqueness by way of the story of the client's life. We put no rules or parameters around how this story has to be crafted. We like soundbites, full-length versions starting from when you were born, and everything in between.
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