Katy Goshtasbi

Personal Branding Corner: Time Management & Stress & Your Personal Brand Part II: Take A Page From Starbucks, Get Your “Joy” On

In our work with clients, we are always trying to get them to understand and incorporate the concept of "joy" into their personal brand.  We explain that no one is buying anything from us if they don't emotionally feel joy when they are around us.  While most clients get the point, there are those that just can't understand the emotional factor.

The sad part is that as corporate employees, business owners and professionals, we have lost our sense of joy.  Therefore, we can't really connect with clients and prospects and exude joy- even if we do really get the concept.   The end result is that instead of joy, we have high stress and poor time management skills.   All of which makes us exude a poor personal brand.

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