Katy Goshtasbi

Personal Branding Corner: Use Your Intuition Instead Of A Checklist

Do you sometimes wonder why a client just doesn't seem to warm up to you?  Do you wonder why the work you do for these clients seems stiff and lifeless?  We think we've discovered the cause and thus, a workable personal branding solution.

Working with many clients who are "coaches" or run businesses where they are trained to follow a checklist of some sort, we have found a common problem/issue.  These days many people are finding second careers.  That's a great thing.  People are signing up to become trained in their new careers.  These trainings often include a year-long program where the recruit is taught the new methodology and often, given a checklist of how to work with clients.

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