Katy Goshtasbi

Personal Branding Corner:  WHY Do You Practice Law?

Have you ever wondered if people really care what you do for a living?  I go to so many events where people stand up to introduce themselves and lead with what they do- "I'm a lawyer, I'm a dentist, I'm a CPA, I'm an engineer".  Blah blah blah.

Do you really think that you will captivate us, inspire us and have us remember you this way?  In a world where it seems every other person is a coach, lawyer, doctor, accountant or engineer, who really cares that you are one, too?

So a few days ago I posted a video from a few years back by Simon Sinek where he explains the reason your "why" is so much more important than your "what".   I love this video because it helps me explain why your personal brand is so important. Even better, Simon's video articulates my entire personal branding mission and work so well.

Click HERE to read the rest.

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