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Have you ever wondered if people really care what you do for a living?  I go to so many events where people stand up to introduce themselves and lead with what they do- "I'm a lawyer, I'm a dentist, I'm a CPA, I'm an engineer".  Blah blah blah.

Do you really think that you will captivate us, inspire us and have us remember you this way?  In a world where it seems every other person is a coach, lawyer, doctor, accountant or engineer, who really cares that you are one, too?

So a few days ago I posted a video from a few years back by Simon Sinek where he explains the reason your "why" is so much more important than your "what".   I love this video because it helps me explain why your personal brand is so important. Even better, Simon's video articulates my entire personal branding mission and work so well.

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