By Katy Goshtasbi • June 10, 2013•Careers
Oftentimes the biggest challenge we face with our personal brands is our inability to "keep it together" well in meetings and conversations with colleagues, clients, etc. Because we are not able to see how we come across, we can't measure our personal brand perception. As a result, we either: 1) keep showing up and doing the same things that hurt our personal brands OR 2) shift our actions constantly, leading to a disorganized personal brand, lacking clarity and consistency- the hallmark of an effective personal brand.
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