The Power of the Elevator Speech

Dear Readers-

I hope that your fall is off to a good start!  It is hard to believe that October is already here.  As we gear up for Q4, it is a good time to reflect on all that we have accomplished so far this year, and to brainstorm ways we can finish off 2015 by moving the needle on the goals we set for ourselves 9 months ago, including on the business development front.

Being our own advocate is an important part of these efforts, and having a powerful and effective elevator speech is essential. In 2013, I wrote a column on this subject, which appeared as an installment of my monthly "Paradigm Shift" column in Chicago Daily Law Bulletin.  I include a link to the column below:

As always, I welcome your thoughts on this important topic, and wish you the best of luck as you develop/refine your elevator speech!


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