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Katy Goshtasbi

Personal Branding Corner: Tips On How To Use Your Brand Well Over the Phone

Whether you are having a phone interview or having a call with a prospect or client, your brand comes through via the phone just as much as it does in person. Think back to the last call you had with someone who didn't "sound" happy or well-put together or competent on the phone. You noticed. So others notice you, as well.Here are a few tips for keeping your personal brand pristine over the phone. Just because I can't actually see you, doesn't mean I can't feel or deduce what's going on with you and your business.Go to www.purisimage.com to read…

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katiehollar

Build a Better Bio with Haiku

I have an unhealthy obsession with attorney biographies. In professional services marketing, people are the product, and bios are the No. 1 tool for establishing credibility. They are also very difficult to write -- it is hard to talk about yourself, and it's harder still to make it brief, meaningful and client-centric. Many bios stink.Over at the [non]billable hour, Matt Homann shares a formula for answering the old "what do you do" networking question by building on Japanese haiku. As fellow fan Gyi Tsakalakis noted at The Lawyerist, "the exercise forces word economy. But it also places the focus on where it…

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vhogan

Trading in the Expense Account: Transitioning from Big Law to Public Interest: Budget Is As Budget Does

The depths of winter are upon us. While you may be tempted to think about a beach vacation, I would like for you to channel the great Suze and ask yourself, can I afford it? On a law firm salary, chances are the answer is most definitely yes. On a public interest salary, the answer is: it depends - let me see if there’s room in the budget. Like all things we love to hate (and hate to love), it comes from the French, bougette. Last month, we talked about preparing your finances for a decrease in funding. Specifically, loan…

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Katy Goshtasbi

Personal Branding Corner: What NOT To Do During An Interview Or Sales Pitch

Here at Puris Image, we work with businesses and their employees on developing their personal brands and conveying that into a successful personal brand. However, it seems we are often working on interviewing skills for our clientele, too.  So whether you are interviewing for a job or a new client/business, the tips are all the same.In fact, I've discovered a pattern that happens with people who are interviewing- whether they be attorneys, CEOs, entry-level people, etc.  The list is so long that I'll address one issue each time I post.So here's the main thing NOT to do during an interview…

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Katy Goshtasbi

Personal Branding Corner: What’s The Actual Value of Personal/Business Development (as opposed to the billable hour)??

I was at an American Bar Association (ABA) conference last week.  One of the events I attended centered on negotiating for lawyers.  Each pair of lawyers were given fact patterns and told to negotiate their side.  The fact patterns involved one lawyer being the “boss”, or partner-in-charge, and the other lawyer being “junior”, or the associate.  Afterwards, the pairs discussed the results of their negotiations.I found a very interesting phenomenon occurring as each pair stated their results.  In 75% of the pairs, the junior employee/associates would negotiate for services related to personal and business development, such as the hiring of…

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editor

The Women Evolution Mentee Search Contest Has Begun

After months of hard work, a couple of trips back to the drawing board and the input from countless successful women, Women Evolution is ready to kick off their first Mentorship Program!!! Women Evolution recently took a trip to Vegas to kick-off the filming of their Mentor Marina Bogard, who is the Executive VP at Fortune 1000 Company, IGT.  We have included her introduction video below so you can learn more about her amazing accomplishments and why she wants to be a mentor. But a Mentor is nothing without a Mentee, right?                                  So that's where you come in! Over the…

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editor

Join Ms. JD and Levo League for a Women in Business, Women in Law Event!

Levo League and Ms. JD invite you to join us for our first joint in-person event! We're bringing together a top woman in law and a top woman in business to offer you their tips and tricks for taking control of your career. Join us as Kelly Hoey, Managing Director at Women Innovate Mobile, and Dipanwita Deb Amar, Partner at Arnold & Porter, give us their best advice for making the most of your early years on the job. This intimate happy hour will offer you the opportunity to ask specific questions you have about getting into the driver's seat…

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Katy Goshtasbi

Personal Branding Corner: Lessons Learned From Brand “Republican”- How Do You Block The Success of Your Brand?

[Author note:  Look forward to meeting many of you in Dallas this week at the ABA Mid-Year meeting!]The term "brand" is usually related to food, cars  and clothing.  It has been our job (and an uphill one at that!) to show companies and business owners that branding applies to people as well.  However, much to our pleasure these days, the term "brand" is used much more widely and commonly with respect to people and groups.Just recently, Louisiana Republican Governor Bobby Jindal delivered his party's formal response to Obama's vision for this country.  In his response, Jindal said, "We had a…

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editor

In Dallas Next Week? Attend NCWBA’s Leadership Workshop!

We still have places left for you at our Leadership Workshop for Professional Women: Skills for Success, February 8th and 9th in Dallas! Come for both days or just for one.Our presenter on Friday is Sharon Strand Ellison, an internationally respected speaker on a method of communication that can disarm defensiveness and make your speech much more effective and powerful. Our Friday luncheon speaker is Brigadier General (USAF ret.) Wilma Vaught, a pathbreaker for women in the military and the founder of the Women in Military Service for America Memorial at Arlington Cemetery. Friday’s conference will end with a reception.On…

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vhogan

Transitioning from Big Law to Public Interest: Liberté, Egalité, Frugalité

Last month, I introduced the topic at hand: transitioning from a private firm to public interest work. This month’s motto is, to borrow a dated catch phrase: SHOW ME THE MONEY [video]. After all, what your current job may lack in personal satisfaction, your new job will lack in money (full frontal honesty: I don’t even look at my pay stubs because they make me sad). First and foremost, you have to be realistic about what you can afford to do. This means that you have to think about the city you live in, the life you lead, and –…

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