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KMLW

She Leads: Interview with Edith Perez - Keynote Speaker at ABA WILL Academy

From the moment Mary Cranston introduced Edith Perez as the keynote speaker for the ABA Women In Law Leadership Academy (WILL), I felt a connection to her.  It wasn’t just that she spent 26 years of her career at the law firm that I also call home; it wasn’t just that, like me, she was petite, or that we both came from rural beginnings. There was something about her that drew you in. Maybe it was that, despite being a petite woman, she commanded a room full of hundreds. Maybe it was that she projected an optimism that was contagious.…

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Katy Goshtasbi

Personal Branding Corner:  Self Promotion or Bragging?

One of the biggest obstacles I've discovered about lawyers and other business owners trying to master their personal brand is their inability to know when it is acceptable to toot their own horn, or self-promote. The result becomes a poor personal brand, filled with uncertainty.A couple of things factor in to this obstacle.  First, is that people lack the self-confidence in understanding their uniqueness and owning it.  People do not believe their lives are unique or that anyone would care.  This poor mentality manifests in so many parts of our lives.  For example, I have found that when people get a compliment, they cannot even…

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vhogan

Trading in the Expense Account: Transitioning from Big Law to Public Interest: New Year, New You. New JOB?

Ah, January 2013. It’s the beginning of a new year and, perhaps, time to think about what lies in your future – personally and professionally. At this time last year, I woke up one morning knowing, not just thinking, that things needed to change. I wasn’t unhappy, but I knew that I didn’t want to keep doing what I was doing. So, I took a chance, quit my firm and my six-figure salary, and took a non-profit job making roughly a quarter of my previous salary.  And, I love it. This series will be about what it takes to give…

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Levo Jenn

9 Failproof Salary Negotiation Tricks from Kate White

Kate White truly fits our definition of a power woman. She served as the editor-in-chief of Cosmopolitan (yes, the magazine), has a husband and two kids, and has published bestselling fiction and non-fiction novels. Plus, she’s done it all while maintaining a reputation as funny, daring and a bit irreverent. That’s why we are in love with the very real career advice she gives in her new book, I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know.The Levo League was lucky enough to get the scoop on some salary negotiation tips that came straight from Kate!…

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Katy Goshtasbi

Personal Branding Corner: Time Management & Stress & Your Personal Brand Part II: Take A Page From Starbucks, Get Your “Joy” On

In our work with clients, we are always trying to get them to understand and incorporate the concept of "joy" into their personal brand.  We explain that no one is buying anything from us if they don't emotionally feel joy when they are around us.  While most clients get the point, there are those that just can't understand the emotional factor.The sad part is that as corporate employees, business owners and professionals, we have lost our sense of joy.  Therefore, we can't really connect with clients and prospects and exude joy- even if we do really get the concept.   The…

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editor

Ms. JD Local Event - Success Tips For Young Lawyers Panel in San Francisco!

Ms. JD is proud to announce another Ms. JD Local Event in San Francisco: Success Tips For Young Lawyers.  Join Ms. JD Sponsors, Latham & Watkins and Lateral Link, and Co-Sponsor, the Barristers Club of The Bar Association of San Francisco, on December 14, 2012, for a powerpacked lunch filled with tips about how to stand out from the crowd no matter what area of law you're working in now or what your longterm goals may be!  Our expert panel will answer your questions about how to expand your skills, what senior lawyers really want from junior lawyers, and what makes a…

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Katy Goshtasbi

Personal Branding Corner: What’s Your Uniqueness About?

Working with clients on their unique selling proposition (USP) is always the most difficult aspect of our personal branding work - for the client, not for us.  It really seems like clients are either: a) in denial that they are unique; b) not sure why their uniqueness would even matter; or c) unclear about how to express that uniqueness.As we always say, people buy your uniqueness, not your product or service initially.  So if this statement is true, then what is your uniqueness about?  Everyone wants to believe their uniqueness is based on the substantive work they do each day. …

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Katy Goshtasbi

Personal Branding Corner: How Well Do You Give Back?

Nothing is more important than feeling like we've actually made a difference in someone's life - someone who may not have all the "things" and blessings we have.  From a personal branding perspective, helping others makes us feel good, which generates the "joy" component of the personal brand.  This "joy" is what attracts others to you - and your business.In all our corporate work with clientele, we develop community service platforms for the business brands.  This involves actually working with each assigned employee to discover their community service niche and how that fits in with the company brand and goals. …

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Katy Goshtasbi

Personal Branding Corner:  Can You Make The Big Ask?

I just spent a weekend working with a group of lawyers at an American Bar Association (ABA) conference. The one subject most every lawyer needed help with was "sales". Specifically, most attorneys were very unsure of when and how to ask for the sale when talking to a prospect. The result is a poor personal brand.I find it really interesting that most professionals have the same view of "sales". That is, their perception is that they are professionally trained in a substantive area (i.e. law, dentistry, medicine, engineering, accounting, etc.) and thus, they should not have to deal with/worry about…

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Susan Smith Blakely

Best Friends at the Bar: Best Friends at the Bar Themes Echo at Washington Women’s Weekly

Earlier this week I attended a program sponsored by Washington Women's Weekly.  If you do not know WWW, get on board by going to http://www.womensweekly-wdc.com.  Judith Willson publishes this on-line periodical and plans the program content, and she does a fine job of it.  This week's program was no exception.For this special Executive Leadership Series program, Judith brought together three leading business women to discuss whether there is a New Normal and, if there is, does it include not "having it all?"  The panel consisted of: Teresa Bozzelli, President of Sapient Government Services; Diane Zanetti, Senior VP of Citibank; and…

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