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Katy Goshtasbi

Personal Branding Corner:  Keep Your Thoughts Private & Your Personal Brand Fabulous

I was listening to a Sunday service yesterday where the lecturer was talking about how nice it is that our thoughts are not projected out loud.  Then she asked a question that made me laugh, but also made me think about the personal branding work we do.  She asked us if we often show our thoughts externally to others.So I started thinking.  How often do you walk down the street and see people reflecting their thoughts to us all?  Some people mumble their thoughts out loud for us to hear.  Others literally show up in life visually reflecting their thoughts-…

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LateralLink

If I Knew Then What I Know Now… Advice From a Former BigLaw Associate; By Lexy Tretter, Esq.

So, it’s the end of the month and you’re a law firm associate.  If you’re anything like me, you’re procrastinating the brutal task of breaking down your days (and nights and weekends) into 6-minute increments.  But if you're not careful, you could open your eyes after 4 years of “1.6 – negotiate indemnification clause of licensing agreement“ or “0.3 – follow up with opposing counsel regarding extension of discovery deadline” and find yourself without a career strategy.  Don’t forget to reserve a 0.5 here and there for “daydreaming about where life is taking me.” Just don’t put that one on…

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Katy Goshtasbi

Personal Branding Corner: Stories Stick. Got Your Personal Connection Story?

In life, we remember things, places and people better if we have a good story to which we can relate. Stories help us put things, places and people in perspective. Otherwise, everyone and everything tends to blur together.  That's why we, at Puris Image,  like personal brands being expressed as stories. Well expressed stories truly do stick.In our personal branding work with clients, we teach clients how to take their uniqueness (USP)- yes, everyone is unique in their own special way- and express this uniqueness by way of the story of the client's life.  We put no rules or parameters…

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Katy Goshtasbi

Personal Branding Corner: Can I See Your Personal Brand Across A Crowded Networking Room?

We often have clients participate in an exercise focusing on whether we can "see" their ideal personal brands, based on adjectives, across a crowded room.  Many clients, especially lawyers,  have lots of trouble with this exercise and this concept.  Many claim that without talking to people directly and getting to know them, it is impossible for anyone to see one's "confidence" or "warmth" from across the room. Statistics show that 78% of all communication is non-verbal.  If this statistic is even remotely true, then your way of "BEING" and "DOING" and not necessarily "speaking" is what is important.  However, as lawyers…

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KMLW

Letter from Ms. JD’s President: Happy Summertime!

Dear Ms. JDs,It's officially summer!  Summer can mean vacations, barbeques with family and friends, and lots of fun in the sun.   All of the 3Ls have graduated, the rising 3Ls and 2Ls have started summer internships or classes and those of you destined to be 1Ls next fall are making final decisions, putting down deposits or learning you've come off the waitlist!  To all of you, I say congratulations!  For the attorneys among us, summer can bring summer associate classes and new interns whose excitement for the law is contagious and can bring a pick-me-up that your practice might…

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LateralLink

Five Tips for an Effective Legal Resume: By Amy Savage, Esq.

Good news! We’ve seen an increase in attorney hiring in most markets and in most practice areas. Even with the surge in openings, however, competition remains fierce. The most prestigious positions often attract upwards of 100 applicants. In practical terms, that means a small number of recruiting coordinators will be reviewing a large number of resumes. The goal of your resume is to survive this storm of submissions and secure an interview. Here are a few key rules to follow to make your resume stand out while dodging common pitfalls. These tips may seem like common sense, but as with…

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Ms. JD International

Ms. JD International: UN Office of Legal Affairs

The United Nations is the flagship entity in the international sector, and has opportunities for lawyers at headquarters and in the field to work in international law. Similar to the State Department’s Office of the Legal Adviser, the UN has a central Office of Legal Affairs, based at headquarters in New York. The Office of Legal Affairs (OLA) serves as in-house counsel to the UN Secretary-General, the Secretariat as a whole, and the rest of the UN organs.  The OLA is lead by an Under-Secretary-General, an Assistant Secretary-General, and staffed by 160 attorneys. The Under-Secretary General serves as chief legal…

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Katy Goshtasbi

Personal Branding Corner: Draw Boundaries

It seems that more and more people are talking these days about how having boundaries within our lives is optimal and productive. I'm not talking about physical boundaries.  The boundaries I am talking about are those we enforce with people in our lives in order to respect our time, feelings, preferences and of course, our personal brand development.  The alternative is a downward spiral.I find in my daily interaction with clients, friends and potential clients that people just can't say, "no".  I find it happens with certain types of people and professions more.Click HERE to read the rest.

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Katy Goshtasbi

Personal Branding Corner: Don’t Run Your Practice On A Default Personal Brand

Having an intention behind any action is crucial.  Without intention, everything we do has no power or purpose.  It's like taking a road trip without any idea of where you want to go.  It's essentially  living life and running a business without a plan.  So often clients seek us out for personal branding assistance because they have no idea:a) what a personal brand is,b) how to develop their own,c) why they need to develop a personal brand,  and/ord) where to start to develop a personal brand.The good news is these clients come to us with a notion of needing help…

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LateralLink

Choosing the Right Practice Area for You: By Tricia McGrath, Esq.

So it’s that time of year - summer associates are arriving at law firms all over the country eager to experience the life of a young attorney.  These lawyers-to-be will be assigned to practices and try to learn all there is to know about their chosen firm through summer events, lunches and assignments.  The most savvy summer associates will use this opportunity to investigate all of the firm’s practices and have a clear understanding of their future path when it comes time to choose their permanent practice area. As a recruiter, attorneys reach out to me each day in contemplation…

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