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Ramp up the Power: Plan and Budget for Marketing Now (part 2)

In our first installment, we outlined concrete steps to make 2015 a more strategic, deliberate year for your firm's marketing efforts. Below are the remaining key steps to take:    4. To bring focus to the firm's marketing efforts. A thoughtful marketing plan and budget will help firms (and especially legal marketers) run an effective marketing program on a day-to-day basis if there are benchmarks of what you are trying to achieve and for whom. It is also easier to turn down the occasional attorney "pet" project if it is not included in an overall plan or budgeted for.  Firms should…

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EPA Honors Attorney Fellowship—San Francisco—for Recent Law Grads Licensed in Any State or US Terr

The U.S. Environmental Protection Agency, Pacific Southwest (Region 9), Office of Regional Counsel, is pleased to announce its 2015 Honors Attorney Fellowship. This fellowship is for up to a two-year term, and the fellow is expected to commit to the full term. The deadline to apply for the 2015 Fellowship is January 30, 2015. We anticipate the Fellowship will begin in July/August 2015. The EPA Honors Attorney Fellowship is designed for a recent law school graduate who is a licensed attorney with excellent academic credentials and a strong interest in a career in environmental law or the public sector (see more detailed criteria below). It…

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Ramp up the Power: Plan and Budget for Marketing Now (part 1)

Law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something that looks like a budget but is often not aligned with a strategic firm marketing plan. Small (or solo) firms usually do not create a specific marketing plan or budget but rather make marketing investments on an ad hoc basis. To that, I would ask, how's that working for you? Commit to making 2015 a more strategic, deliberate year for your firm's marketing efforts. Six reasons why firms should create a marketing plan and…

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Susan Smith Blakely

More on the Vanishing ??? Women’s Movement

In the last blog I gave you some information about current attitudes on the women's movement, as reported in an article in More magazine, and I asked you what you thought.  Before you make up your mind, consider these facts: Yes, women are earning undergraduate and graduate degrees at an impressive pace; and Yes, women CEOs and other public figures are talking openly about the importance of their personal lives and what they need to achieve a satisfactory work-life balance. Does this mean that women have achieved their goals and that there is nothing left to talk about?  Does it…

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Susan Smith Blakely

Is The Women’s Movement Over?

It is a new year, and we need something to shake us up.  Something provocative to set the pace for 2015.  Something to challenge our settled notions.  Try this out. The question "Is the Women's Movement over?" is being asked with more regularity these days, and some women find it disturbing, especially those women who fought long and hard for the progress that has been made in the last 50 years.  However, it may be less disturbing to the young women today, and perhaps that is the real disturbing thing. You know me by now --- or at least I…

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Office Life: Making the Switch to a Legal Technology Company

I have never worked at a law firm. The closest I ever came was Winston & Strawn’s ‘Bring Your Daughter to Work’ Day, in which I helped faux-prosecute the case of Humpty Dumpty. (The exhibits really made our case.) However, I have worked at many large corporations, often collaborating closely with corporate counsel. As a result, I am familiar with the work environment that many lawyers experience day-to-day. If you are considering alternative legal careers - like the ones in legal technology that I recently described - you might wonder how that environment differs from what you’re familiar with. Here…

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National Partnership for Women & Families 2015 Summer Workplace Programs Advocacy Internship

The National Partnership for Women & Families promotes fairness in the workplace, reproductive health and rights, access to quality affordable health care, and policies that help women and men meet the dual demands of work and family. We believe that actions speak louder than words, and for four decades we have fought for every major policy advance that has helped women and families. The National Partnership seeks a Legal Intern to support our Workplace (work/family & workplace fairness) Programs. Our Workplace team works to advance work/family policies (e.g., paid sick days, paid family leave, the Family and Medical Leave Act,…

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Ladies of the House (and Senate): Time to Make the Laws

Inside the historic halls of the U.S. Capitol, a Congressman called me “Girlie.” Was I an idealistic high-school kid touring the building? No, I was a thirty-something attorney serving as Counsel to a Congressional Committee. Actually, I would have hated it in high school too. Fast forward five years, and under a different capitol dome in Denver, I was working with a coalition of nonprofit organizations supporting legislation in a state legislature with the highest percentage of women legislators in the nation - 41% - and led by women serving as Senate President and President Pro Tempore, and House Speaker…

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Month 1: Hey new kid, training starts now.

Congratulations. You’ve graduated from law school, passed the bar, and now you got yourself a job. Whether you were hired as an intern, extern, part-timer, or a full-timer, being the new person can be hard. How do you fit in? How do you build a good reputation? All these questions are running through your mind on your first day at your new job and you feel like you’re back in grade school, looking for a seat in the cafeteria during lunch. Well, good news is, whoever hired you already thinks that you’d be a good fit. So now, all you…

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Managing Career Transition

Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.”   For many lawyers, that dream involves a transition from one career to another or one practice area to another—and all the associated stress and anxiety.  Can I succeed outside my comfort zone?  Do I have the technical and educational skill sets to find viable employment in another capacity?  How will I manage my fears and expectations?  Take heart.  There are many things you can do to prepare for a career transition. First, take stock of your career progress.  What are your five most…

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