Katy Goshtasbi

Personal Branding Corner: Time, Stress & Your Personal Brand-Are You Managing It All Well?

It seems right around this time of year, everything and everyone shifts into higher gear.  The holiday season tends to make us all more nutty and stressed and thus, lacking time.  Of course, we then start operating our business, practice and personal life from this place of stress, lack and craziness.  As a result, our personal brand starts to reflect our approach to the world.  We start showing up for others - clients, prospects, patients, family- as anything but grace and ease.So you know what happens next, right?  We take this frenzied way of being and transfer it into the…

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Katy Goshtasbi

Personal Branding Corner:  How Do You Express Thanks & Gratitude?

It seems right around Thanksgiving most of us consider the concept of what it means to be thankful.  That's a good thing.Wouldn't it be great though, if we could all learn to be thankful AND express that gratitude all year round?  I can promise you, if you were to be thankful and express your gratitude regularly, your life would drastically improve.  I'm not just talking about your work, but all aspects of your life.  As I always say, your personal brand is not just about your work, but you as a complete person- personally and professionally. There is no way…

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Katy Goshtasbi

Personal Branding Corner: What’s Your Uniqueness About?

Working with clients on their unique selling proposition (USP) is always the most difficult aspect of our personal branding work - for the client, not for us.  It really seems like clients are either: a) in denial that they are unique; b) not sure why their uniqueness would even matter; or c) unclear about how to express that uniqueness.As we always say, people buy your uniqueness, not your product or service initially.  So if this statement is true, then what is your uniqueness about?  Everyone wants to believe their uniqueness is based on the substantive work they do each day. …

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Katy Goshtasbi

Personal Branding Corner: How Well Do You Give Back?

Nothing is more important than feeling like we've actually made a difference in someone's life - someone who may not have all the "things" and blessings we have.  From a personal branding perspective, helping others makes us feel good, which generates the "joy" component of the personal brand.  This "joy" is what attracts others to you - and your business.In all our corporate work with clientele, we develop community service platforms for the business brands.  This involves actually working with each assigned employee to discover their community service niche and how that fits in with the company brand and goals. …

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Katy Goshtasbi

Personal Branding Corner:  Can You Make The Big Ask?

I just spent a weekend working with a group of lawyers at an American Bar Association (ABA) conference. The one subject most every lawyer needed help with was "sales". Specifically, most attorneys were very unsure of when and how to ask for the sale when talking to a prospect. The result is a poor personal brand.I find it really interesting that most professionals have the same view of "sales". That is, their perception is that they are professionally trained in a substantive area (i.e. law, dentistry, medicine, engineering, accounting, etc.) and thus, they should not have to deal with/worry about…

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Katy Goshtasbi

Personal Branding Corner: Use Your Intuition Instead Of A Checklist

Do you sometimes wonder why a client just doesn't seem to warm up to you?  Do you wonder why the work you do for these clients seems stiff and lifeless?  We think we've discovered the cause and thus, a workable personal branding solution.Working with many clients who are "coaches" or run businesses where they are trained to follow a checklist of some sort, we have found a common problem/issue.  These days many people are finding second careers.  That's a great thing.  People are signing up to become trained in their new careers.  These trainings often include a year-long program where…

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Katy Goshtasbi

Personal Branding Corner: Do You Know Your Own Story?

We spend so much time with clients working with them on defining their "Personal Connection Story" so they can share it with others in an effort to connect with people.  Often clients initially just don't understand what their story has to do with getting business.  Sadly, we all want to "fix" our problems quickly (ie, get more business NOW so we can make more money NOW) without really understanding and "fixing" the root of our problems/issues.For most of us, the root of our discontent manifests with our daily interactions with others.  So we go around pretending we are interested in…

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Katy Goshtasbi

Personal Branding Corner: Stress & Your Legal Practice - How Much Does It Hurt Your Personal Brand?

These days it seems everyone is under more and more stress.  In addition to our job/business, we get to juggle kids, spouses, pets, family, business trips, staffing issues, networking and a whole bunch of other issues that could make this list too long and too overwhelming.If you are a lawyer, it seems your list may be longer than the rest.  That there is the problem.  Maybe your list is longer, maybe it is not longer.  The end result is the same- not good for your personal brand or business brand.  The higher your stress level, the lower your self-confidence and…

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Katy Goshtasbi

Personal Branding Corner:  Fit In Or Blend In- What’s Your Personal Brand Strategy?

I had a client ask me a very important question the other day.  This client is a business consultant and comes from a background in mid-sized corporations to now owning her own consulting practice. Her problem was not understanding the shifts that have occurred in mid-sized companies in terms of people positioning and brand appeal.  As a result, she is never quiet sure how to show up as a personal brand for clients and prospects in this space.Her question: is it better for me to be branded for work with mid-size companies and just blend in so I don't rock…

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Katy Goshtasbi

Personal Branding Corner: How to Increase Your Legal Fees

As part of the personal branding programs we offer businesses, we often review fees for services and suggest an increase in fees.  Often a fee increase is absolutely justified given the personal branding work the client has done to themselves and their businesses.As service providers, clients often wonder how they could possibly justify an increase in their fees.  They seem stunned that in "this economy" why would anyone pay us more?  We're always stunned by how little businesses value their quality work product and personal brand recognition and growth.So how can a business possibly raise their prices?  And, why would…

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