Katy Goshtasbi

Personal Branding Corner:  It’s Personal Branding Month at the American Bar Association Law Practice Management Section Webzine

I was honored to be the articles editor for the American Bar Association (ABA) November Law Practice Management Section Webzine.  I chose the topic of personal branding so fellow lawyers could learn more about how to create an effective personal brand that sells them as people and sells their business brand well. We have tons of fabulous articles- all of them apply to lawyers and all professionals, so click HERE to read more!Happy Branding!

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Katy Goshtasbi

Personal Branding Corner- Personal Branding Is NOT Rocket Science!

[To see Katy speak on this subject at a recent workshop, click this link: Katy Goshtasbi On Personal Branding.   If you'd like to purchase the entire talk on CD or DVD, email us.] I often tell people that developing an effective personal brand is not that difficult.   People find this premise hard to believe.  So I'll say it again:  personal branding is not hard to do, folks! I believe 50% is your substantive work product, ie, what you do for a living.  The other 50% is what personal brand you project to the world and how we see you and…

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Katy Goshtasbi

Personal Branding Corner: Can Your Driving Impact Your Personal Brand?

I was driving last week.  I was creeping along slowly in a back-up situation where the traffic I was in was trying to merge onto a major highway.  So all of us who wanted to merge were in the right lane, while traffic that was not merging was to our left going by us very quickly since they were not backed up.  Now whenever I'm in a situation like that I do as I've been taught in driver's education- I leave one car length between me and the car in front of me.   I do this for safety reasons so…

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Katy Goshtasbi

Personal Branding Corner: What You Do For A Living Is Not Your Brand!

So you are a doctor, lawyer, engineer, CPA, beauty expert, HR professional, dentist, CEO, trapeze artist, chef or professional organizer?  Great.  Congratulations for having a wonderful career and a great title/profession.So when you meet people and want to share with them who you are, do you give them your title/profession?  I've noticed over the years that at a networking event when someone wants to learn about us, we automatically say, "I'm a lawyer".   As a society, we unfortunately tend to think we are what we do.  Sadly, this does not make us fulfilled and it creates a poor personal brand.…

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Katy Goshtasbi

Personal Branding Corner- Easy Tips For Power Dressing For Success This Fall

1.   Clothing is about being your best self for work and personally.  You are a walking billboard for whatever you do for a living.  There are TONS of lawayers out there!!  So think of attire as creating a visual scenery that gets our attention so we can decide we want to talk to you more and get to know you better.  There is power behind your attire! 2.   Don’t go with all trends.  Not all trends flatter every person nor will they convey your optimal brand for success.  Plus, trends can get expensive.  Instead infuse one or two things into…

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Katy Goshtasbi

Personal Branding Corner: Do I Need A Slogan To Highlight My Brand?

At my most recent branding workshop, a participant who runs a successful business inquired into whether she needed a slogan to highlight her brand. People often get slogan and tagline confused.  In order to answer this question, first let's figure out what is a "slogan" versus a "tagline".  According to Wikipedia, a slogan is a short, often memorable phrases used in ads and are claimed to be the most effective means of drawing attention to one or more aspects of your service or product.  So slogans give a credible impression of your brand. For example, KFC had "finger lickin' good".…

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Katy Goshtasbi

Personal Branding Corner: Should I have a slightly different “brand” depending on who I am talking to?

Last Friday at my strategic branding workshop, I received the question, "Should I have a slightly different "brand" depending on who I am talking to?"  I think this is an excellent question. I'm going to answer it to benefit those of you who were not at the workshop. When I'm working one-on-one with clients, I often get inquiry into whether I am asking a particular question with respect to their personal life or business.  My answer is always the same- there is no distinction in my world of personal branding. Let's start with my constant premise that initially people buy…

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Katy Goshtasbi

Your Resume & Your Personal Brand

Here at Puris we work with many clients either within a company or displaced from corporate America due to corporate restructuring.  People looking for a promotion or a new job seem so hung up on their resume looking "good".  They spend hours and days cleaning up their resume, updating it and making it pretty.That's all well and good, however, I always tell clients the same thing- your resume better not be the first impression I have of you. Meaning if you are just sending out your resume randomly, odds are you are just ending up in a pile of other…

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Katy Goshtasbi

Introducing: Personal Branding Corner

The more I work with individuals, either within a company looking to get promoted or those having lost their jobs looking for a new one, the more I realize a huge missing link for job seekers. It seems people don’t realize that people buy people.  We don’t initially buy your credentials or fabulous resume.  We buy YOU, as the person!!  The statistics are indisputable.  75% of all buying decisions (that includes buying people) are based on what emotions are stirred up for us, not so much about the content of the product or service. What does that mean?  This means…

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