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3 Branding and Promotion Strategies for Small Law Firms

Building a law firm is difficult, and even as a promising lawyer, it can be difficult to brand and promote yourself. Younger firms have less of a reputation than established firms, making it harder to bring in new clients. The key for new firms is to start branding and promoting immediately. Waiting to jump into branding and promotion is asking for failure. Simple strategies can be employed, even on a low budget, that will allow you to propel your law firm forward. A few key strategies that budding law firms can implement today to build their brand are: 1. Leverage…

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Breaking Down the Fear of Networking as a Young Lawyer

Bar association events are often the first time a young lawyer will really network. Conversations are the key to networking, but a lot of lawyers get jittery. You’re meeting new people, some who have far more experience and success than you, and it’s easy to get intimidated. The good news is that anyone can master the art of networking. Whether you’re sitting down for a cup of coffee and start a conversation with someone or you’re going to a networking event, it’s important to think positively and start making new contacts. Get Out of Your Comfort Zone from the Start…

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The Pros and Cons of Employment Law

Employment law is a complex practice area focused on the rights of employees and employers. Some cases deal with discrimination, including claims of race, gender, disability or age bias. Other cases may be focused on wages, trade secrets or the enforcement of non-competition agreements. But the average employment lawyer will spend a large chunk of time counseling clients on how to reduce the risk of litigation. Employment law is never dull, but just like any other practice area, it does have its downsides. The Good Employment law typically involves complex human relationships. In fact, it’s this human aspect that attracts…

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Overcoming Language Barriers: Why it Pays to be a Bi-Lingual Attorney

In today’s globally-connected world, it pays to be a bi-lingual attorney. The U.S. in particular is a melting pot of cultures and languages. In fact, at least 350 languages are spoken in U.S. homes. Because communication is critical in the law field, knowing more than one language opens up the opportunity to reach and help a wider range of clients. It’s About Serving Clients Bilingual attorneys have an advantage when it comes to serving their clients. Let’s imagine that your client was injured in an accident. You’ve found a key witness to corroborate the facts, but there’s just one problem:…

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Starting from the Bottom Up to Create a Killer Personal Brand

A digital presence is a must for every law firm, and there’s both professional and personal branding. When a founder is the face of a company, they’ll have to start creating a personal brand that potential clients will know and trust. Branding is one of the most powerful tools in marketing, and it all starts with reputation.  Supervisors often sit new or aspiring lawyers down to express how important reputation is in the law field. Building a good reputation is the start of personal branding, so you might need to help others, work extra hours. The goal is to create…

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Fostering Goodwill: The Case for Pro Bono Work

Each year, attorneys donate dozens of hours in pro bono work. It’s sort of become an unspoken rule of the legal field. Although not required, professional organizations like the American Bar Association strongly suggest that attorneys donate their time to those in need of legal assistance. After all, the term “pro bono” is a shortened version of “pro bono publico,” which in Latin means “for the good of the public.” When attorneys do pro bono work, they’re helping the community – the public – by taking on clients who are otherwise unable to afford an attorney. Still, there are some…

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What’s It Like to Work in Corporate Law?

Corporate law – the big cat territory. If you have money on your mind, this is probably the field of law you hope to get into. But what's it really like to work in corporate law? Big Law firms often take in junior classes each year, and by the end of the two years, most are gone. Why? It's a cutthroat world, and you need a thick skin to survive. Is it like this at every firm? Of course not. But just like any other field of law, corporate law has its benefits and drawbacks. One drawback? The long hours.…

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How to Keep Your Sanity When Writing Legal Research Papers

Research papers are par for the course in law school. But it's easy to lose your sanity and get burnt out in the process. Use these five tips to help you stay on track and finish your paper on time. 1. Choose a Topic You're Passionate About When writing your paper, choose a topic that you're passionate about. When you care about the topic, you'll find it much easier to immerse yourself in the writing process and stay focused on the task at hand. That passion will also come through in your writing and make it more engaging. Exploring a…

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6 Tips to Improve Your Legal Resume

We've all been there before: You apply for dozens of jobs, but you don't get a single call for an interview. It may not be you. It may be your resume. You may have excellent credentials and a good amount of experience, but if your resume is poorly written, it will be overlooked by hiring managers and recruiters. Use these six tips to improve your legal resume. 1. Tailor Your Resume to the Position Taking a "one size fits all" approach to your resume may be keeping you from getting hired. Hiring managers and recruiters want to see that your…

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